Mozilla's Open Innovation and New Challenges

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	ITSY071	For delivery in electronic format: Rs. 500; For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra Themes Open Source Innovation/ Managing Networked Businesses
Case Length	:	22 Pages
Period	:	2004-2012
Pub Date	:	2012
Teaching Note	:	Not Available
Organization	:	Mozilla Corporation
Industry	:	Information Technology
Countries	:	US; Europe; Global

Abstract:

This case study is about open innovation at Mozilla Corporation (Mozilla), the maker of the popular Web browser - Firefox. Open innovation was a core part of the Mozilla DNA. The organization's philosophy was to make the Web open and participatory and create a portfolio of free, open source products and technologies. The case discusses in detail the open source innovation model at Mozilla and its advantages. The organization used open source software and invited developers and volunteers to be part of the innovation process and develop new products. The case describes how Mozilla successfully managed its various projects that had active contributions from the developer community, both in strategic decision making and project execution.

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The case also highlights the key challenges faced by Mozilla in managing open innovation. It concludes by discussing how Mozilla needs to come up with an appropriate strategy in order to gain competitive advantage and increase the market share of its flagship browser, Firefox. This case is aimed at MBA/MS level students as part of the Information Technology curriculum. It can also be used in Managing Networked Businesses and core Strategy curriculum.

Issues:

» Understand the open source innovation process at a software company.
» Analyze the pros and cons of open source innovation.
» Study Mozilla's open source innovation model.
» Identify the kind of leadership required to manage open source projects.
» Explore ways in which Mozilla could overcome the new challenges in open source innovation.
» Identify the issues and challenges faced by Mozilla in the global web browser market.
» Explore strategies that the organization might adopt in the future to increase its market share.

Keywords:

Open source innovation model; Managing open innovation; Open source innovation process; Open innovation value network; Managing Networked Businesses; Mission; Roles and Leadership; Decision-making; Rapid release development cycle; Global web browser market; Competition; Competitive advantage; Mozilla; Firefox; Chrome

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